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Customer loyalty literature review pdf


Abstract In the contemporary market context, characterized by increasing competition and a rapidly changing marketing environment, customer loyalty. In this study the origin of the view that loyalty is a conscious behavior and/or attitude was tried to be reached and the paradoxical situation was tried to be emphasized by giving place to... A review of the literature reveals that numerous marketing scholars have adopted Oliver’s definition of customers’ loyalty (e.g. Haryanto et al. 2016). There are. KOÇOĞLU (2012) is of the view that customer loyalty is defined with consideration paid to the amount of buying for a given trademark Suprihanti (2011) expressed that loyalty is an indication that the consumer that always become the customer, that always have the strength and positive perception to the company. Customer loyalty as defined by Oliver is a deeply held commitment to re-buy or re-patronise a preferred product or service consistently in the future despite. A Review of the Literature on Brand Loyalty and Customer (PDF) Determinants of Customer Loyalty: A Review and (PDF) Customer loyalty: A review and future directions (PDF) Determinants of Customer Loyalty: A Review and The review focused on seven key determinants of customer loyalty: customer satisfaction, perceived value, trust, corporate image, service quality, loyalty.


Abstract Review of relationship marketing literature reveals that there are several factors that influence the creation of customer loyalty. Satisfaction, quality, frequency of purchase,... Design/methodology/approach – By synthesizing extant customer loyalty literature, this article seeks further understanding of loyalty and offers priorities for ongoing loyalty research. REVIEW OF LITERATURE 2.1. Definition of Customer Loyalty Definition of customer loyalty can be stated from several aspects, just like Kotler views from psychology, Dick and Basu from emotional, Walker and Mullins from social aspect. Marketing exists because of unfulfilled and desires of people (Kotler, 2005). Purpose – The purpose of this paper is to focus on establishing individuals' levels of loyalty and what sustains and develops their customer loyalty. This paper recognises the importance.


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Customer loyalty literature review pdf

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